Life Sciences Marketing
Strategy That Actually Works
AI-powered systems and fractional marketing leadership
for B2B teams ready to work smarter
The Problem
Your marketing team is drowning
Your firm delivers complex facilities, precision equipment, and specialized services that keep the life sciences industry running. Your engineering and operations teams operate at the highest levels of technical sophistication.
Your marketing team is drowning.
Content requests pile up. Campaigns stall. Reporting lags. Everything takes too long. Your competitors are already using AI, but without structure, the tools you've tried create more confusion than progress.
You don't need more activity. You don't need another agency to manage. You need systems that actually work.
Who This Is For
AI systems and fractional leadership
for life sciences organizations
We work with:
- Equipment and material manufacturers serving pharmaceutical, biotech, and life sciences production environments
- Architects and engineers specializing in life sciences facility design
- Construction managers delivering GMP and controlled environment projects
- Procurement specialists supporting capital equipment and facility builds
- Commissioning, qualification, and validation (CQV) firms ensuring compliance and operational readiness
- Data integrity consultants supporting regulatory and quality requirements
- Subcontractors and suppliers manufacturing specialized building materials and cleanroom components
Good Bones Marketing works best with teams that:
- Operate in complex, regulated, or technical environments
- Rely on engineering, operations, quality, and commercial teams to sell and deliver value
- Are spending too much time on manual, repetitive marketing tasks
- Have experimented with AI tools but haven't achieved real productivity gains
- Want automation that respects compliance, accuracy, and brand integrity
You already think in systems. Your marketing should too.
What We Do
Two services that work together
or stand alone
AI Automation Systems
We design and implement AI-powered systems specifically for life sciences marketing and business development teams. These systems reduce manual work, accelerate execution, and give your team leverage without adding headcount.
You own the systems. Your team learns how to use them. Nothing is locked behind us.
Fractional Marketing Leadership
We provide senior-level strategic marketing guidance on a part-time basis. Whether you need help with firm training on AI prompting, LinkedIn, positioning, or campaign strategy, you get experienced leadership without the full-time executive cost.
- AI training and prompt engineering
- Marketing strategy and positioning
- Brand messaging and differentiation
- Campaign planning and execution guidance
- LinkedIn and content strategy
- Vendor and agency oversight
AI Automation Systems Built Around Your Business
Every system we build is designed around how your team actually works—grounded in your brand guidelines, your data, and your voice. No generic bots. No disconnected tools.
How We Work
A practical, proven approach to
AI automation and marketing leadership
Diagnose
We map your current workflows, bottlenecks, and failure points. What slows your team down? Where does quality break? What depends on one person's brain? We focus on how work actually gets done—not how it's supposed to work.
Design
We architect AI systems and marketing strategy around your reality. Tools, prompts, logic, guardrails, and workflows are defined and documented. You review and approve before anything is built.
Build
We implement, test, and deploy AI systems in collaboration with your team. Custom GPTs, automation flows, and repeatable workflows are created and documented. Accuracy, security, and reliability come first.
Enable
Your team is trained to use, adapt, and extend the systems confidently. Documentation is included so knowledge doesn't live in our heads. This is where AI actually sticks.
Maintain & Scale
We provide ongoing monthly maintenance and optimization to keep systems performing. As your needs evolve, we refine what's working, adjust what isn't, and help you scale. You'll have the systems, skills, and confidence to own your marketing completely.
"Good Bones Marketing brought unique expertise in life sciences marketing, which transformed our brand presence from the ground up. By integrating AI-driven methodologies into our workflow, Sandra enabled us to scale our marketing efforts with a level of precision and efficiency we couldn't have achieved otherwise."
Andy O'Connor
ERA Sciences
Why This Approach Is Different
Most firms sell execution.
Others sell advice. We build capability.
Agencies require constant oversight and re-education. It takes time to train them on your business, your brand, and your standards. And when the relationship ends, the knowledge walks out the door.
We take a different approach: we train your AI.
We train your AI
Your custom systems learn your business, your voice, and your standards. They stay with you, scale with you, and never need to be re-onboarded.
You own everything
Your team owns everything we build. No locked systems, no ongoing dependencies, no knowledge walking out the door.
Deep industry understanding
AI systems fail when they're built without domain understanding. We build with deep knowledge of technical audiences, long sales cycles, and regulatory constraints.
Strategy beats activity. Capability beats dependency. Clarity beats complexity.
About the Founder
Sandra brings 20 years of experience working in and alongside life sciences organizations that operate in complex, regulated environments. Her background spans facilities, equipment, and technical service providers supporting GMP operations.
After building and leading marketing functions across long sales cycles and technical buying processes, Sandra founded Good Bones Marketing to help teams move beyond manual work and disconnected tools.
Her approach combines deep industry understanding with practical AI automation, helping organizations scale output without sacrificing accuracy, compliance, or control.
Credentials & Affiliations
- Certified Professional Services Marketer (CPSM)
- Northwestern Kellogg Executive Education: Digital Marketing Strategies—Data, Automation, AI & Analytics
- President, ISPE Delaware Valley Chapter
- Active member, SMPS (Society for Marketing Professional Services)
Frequently Asked Questions