About

About Good Bones Marketing

Good Bones Marketing, LLC was founded on a simple belief: your systems should work for your team, not against it.

Too many life sciences organizations are buried in manual execution, chasing tactics, and juggling tools that don't connect. There's no time left to think strategically. No confidence that the effort is paying off. No sense of control.

We exist to change that.

We build AI systems that remove friction, so your team can focus on strategy rather than busy work. We train your people to operate with confidence, not dependency. And we create infrastructure that stays with you and scales as you grow.

The name comes from a simple belief: strong systems create strong outcomes.

We don't chase trends. We build foundations.


About the Founder

Sandra Bones, CPSM

AI Automation Specialist | Fractional CMO | Marketing Strategist

Sandra brings 20 years of experience working in and alongside life sciences organizations that operate in complex, regulated environments. Her background spans facilities, equipment, and technical service providers supporting GMP operations.

After building and leading marketing functions across long sales cycles and technical buying processes, Sandra founded Good Bones Marketing to help teams move beyond manual work and disconnected tools.

Her approach combines deep industry understanding with practical AI automation, helping organizations scale output without sacrificing accuracy, compliance, or control.

Credentials & Affiliations

  • Certified Professional Services Marketer (CPSM)
  • Northwestern Kellogg Executive Education: Digital Marketing Strategies - Data, Automation, AI & Analytics Certification
  • President, ISPE Delaware Valley Chapter
  • Active member, SMPS (Society for Marketing Professional Services)