About
About Good Bones Marketing
Good Bones Marketing, LLC was founded on a simple belief: your systems should work for your team, not against it.
Too many life sciences organizations are buried in manual execution, chasing tactics, and juggling tools that don't connect. There's no time left to think strategically. No confidence that the effort is paying off. No sense of control.
We exist to change that.
We build AI systems that remove friction, so your team can focus on strategy rather than busy work. We train your people to operate with confidence, not dependency. And we create infrastructure that performs, scales, and improves over time.
The name comes from a simple belief: strong systems create strong outcomes.
We don't chase trends. We build foundations.
About the Founder
Sandra has spent 20 years working in and alongside life sciences organizations that design, build, equip, and validate complex facilities. She knows what it means to market technically complex solutions to sophisticated buyers across long, multi-stakeholder sales cycles in regulated environments. She has done it, led teams doing it, and spent years watching what works and what doesn't.
That experience is what she brings to every client engagement.
Credentials & Affiliations
- Certified Professional Services Marketer (CPSM)
- Northwestern Kellogg Executive Education: Digital Marketing Strategies — Data, Automation, AI & Analytics Certification
- President, ISPE Delaware Valley Chapter
- Committee Member, ISPE Facility of the Year Award Planning Committee (ISPE FOYA)
- Active member, Society for Marketing Professional Services (SMPS)
Sandra's Approach
What she enjoys most about the work is getting into the details with a team. Reviewing how work actually gets done, not how it's supposed to get done. Finding the bottlenecks nobody has had time to address. Connecting with the people doing the work and developing solutions that make a real, measurable difference in how their day operates.
She asks questions before jumping to solutions, listens for what's actually getting in the way, and takes the time to find the approach that fits each client's specific situation, team, and goals.
The best outcomes come from working through the details together. She focuses on building the kind of collaborative environment where your team feels confident, capable, and equipped to move forward. That means training your people alongside the work, not just delivering a result — so the knowledge stays with your team long after the engagement ends.
Recognition and Industry Work
Sandra's marketing work has been recognized across the industry, including awards earned during her tenure leading marketing initiatives for life sciences EPCMV firms.
Marketing Awards
Zweig Excellence in Marketing Award
Internal Newsletter (2022)
Zweig Excellence in Marketing Award
Advertising, New Service Launch Campaign (2020)
SMPS Philadelphia Finest
Honorable Mention, Website (2020)
ISPE Facility of the Year Award Submissions
Sandra Bones, CPSM has prepared more than 15 ISPE Facility of the Year Award submissions on behalf of life sciences clients, many of which went on to win.
Past submissions have represented projects for WuXi Biologics, Nexus Pharmaceuticals, United Therapeutics, Cook Pharmica, Pharmalucence, Janssen, Merck, and others.